Midlands Edutainment Centre Proves ‘Catch Them Young’ is Not Just a Phrase
“Catch them young” is not merely a phrase – the Gweru based Midlands Edutainment Centre regularly use to impress members of the public, but the way the institution actually operates, fulfilling the nurturing of raw talents.
It was only after the 2014 provincial music and dance competitions held at the Midlands Agricultural show a month ago that it struck sense that Edutainment is so much more.
The event drew over 25 schools from the provinces who were vying for prizes in various music and dance categories.
The vibrant and stiff competitions ended on a high note Saturday evening amid loud cheers, live performances and’ impromptu gigs on the ramp.
In an interview with this reporter Edutainment Director Lloyd Mudonhi spelt out the organisation’s core values, “Midlands Edutainment Centre dance and music competition is an annual platform that we created to promote the development of the arts particularly in primary and secondary schools. In this programme, the institutions work hand in glove for the common cause of promoting music and dance,” he said.
Mudonhi put it that the major objective is for the organisation to give arts a function in the society and in the lives of people.
“To show the society that arts can be a source of employment. It can also be a platform where we sharpen talents so that people can benefit out of it. Yes it’s a competitive event and by virtue of it being a sort of Edu-fair there is a dimension of cross-pollination of ideas,” informed Mudonhi.
Those who excelled from the just ended competition he said automatically qualified for the Star Bright National Final competitions which the organisers of the event said is due in October 2014.
“I would like to thank all companies that donated towards the competitions as well as the Ministry of Education for their constant support. Without them we would never have gone this far. This year we managed to spread wings to Zvishavane where more than 10 schools had their debut partaking in the initial stages of the competitions.
Mudonhi added that this year’s editions of the schools music and dance competition were bigger and broader. The programme’s intention he said, is to nurture raw talent and tap it to professionalism.
The final 2014 edition of the competitions were as usual held at the Midlands Agricultural Show where Extreme dance group from Mkoba 3 high school scooped the 1st prize and Ice breakers coming second in the dance category.
“Our Edutainment programme is growing from strength to strength since its establishment in 2011.In the singing category the first and second prize went to Regina Mundi Girls High School’s Kimberly Makumbe and Prosper Mapurisa. All the winners went away with tabloids and food vouchers courtesy of Tech-World, Crazy 8, Food Express and Food Empire as well as stationary vouchers from by Lillian Fashions,”, one of the Edutainment programme coordinators, Bongani Munyashu informed. She was quick to expressing warm gratitude for the companies’ care and support.
Regina Mundi High School teacher, a Mrs Munyoro hailed Edutainment Centre for giving youngsters a platform to showcase their talents.
“It’s quite marvelous such platforms are hardly found. Prosper and Kimberly have added more feathers on our name .Prosper had always been active, participating at church functions. It seems to her singing is actually an inborn talent. With such platforms they will am sure go a long way,” she said.